Self-awareness   Conscious knowledge of one’s own character, feelings, motives, and desires.
Public Self-Awareness    When people are aware of how they appear to others
Private Self-Awareness    When people become aware of some aspects of themselves, but only in a private way.
Self-Efficacy    People‘s judgments of their capabilities to organize and execute courses of action required to attain designated types of outcomes.
Entrepreneurial self-efficacy    Individual’s belief in his or her ability to achieve various entrepreneurial tasks and affects entrepreneurial career choice and development.
Self-confidence    It is an attitude about your skills and abilities. It means you accept and trust yourself and have a sense of control in your life.
Conciliation    It is the part of the dispute resolution technique, which helps to resolve the issue between two business parties on a point of disagreement.
Arbitration    It is an alternative form of dispute. The parties opt for private resolution instead of opting to go to court.
Mediation    It is a "party-centered" process in that it is focused primarily upon the needs, rights, and interests of the parties.
Business conciliation    It is a voluntary process in which a professional facilitator assists employers and employees to resolve disputes when their own unassisted efforts have not succeeded.

Research    the systematic investigation into and study of materials, sources, etc, in order to establish facts and reach new conclusions; an endeavour to discover new or collate old facts etc by the scientific study of a subject or by a course of critical investigation.
Qualitative research    Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
Quantitative research    involves collecting and analyzing numerical data for statistical analysis.
Innovation    Innovation is the process of creating something new that has significant value to an individual, a group, an industry or a society. -- James Higgins
S-curve in innovation    represents product performance, competitive advantage, or generated value over time. During the evolutionary change, performance starts from a slow initial phase, goes through an accelerated and scaled interval before it stabilizes and matures.
Creativity    “Creativity is the capacity to generate new and valuable ideas for products, services, processes and procedures” Martins and Terblanche.
Creative processes    The creative process involves generating new ideas and problem solving. The stages of the creative process include preparation, incubation, illumination, evaluation, and implementation.

Active listening    Active listening is the practice of preparing to listen, observing what verbal and non-verbal messages are being sent, and then providing appropriate feedback for the sake of showing attentiveness to the message being presented.
Empathy    Empathy is the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.
Probing    Searching into and exploring very thoroughly.
Irreversible    Impossible to change back to a previous condition : impossible to reverse irreversible harm. irreversible. adjective.
Transactional    Of or relating to personal or social interaction characterized by mutual influence and exchange.

Marketing    Marketing can be defined as the analysis of consumer needs and the set of actions used by organizations to influence their behaviour. Marketing creates value perceived by customers and adapts the company's commercial offer to the consumers' desires". (e-marketing.fr)
Digital Marketing     digital marketing is the way to promote your brand, your product/service online.
Target consumer    refers to the segment of the population most likely to be targeted by a product or service and, therefore, most likely to increase a company's sales.
SEO (Search Engine Optimization)    This term defines all the techniques implemented to improve the position of a website on the results pages of search engines.
Brand loyalty    In marketing, brand loyalty describes a consumer's positive feelings towards a brand, and their dedication to purchasing the brand's products and/or services repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment. ( wikipedia)

Botnet    A botnet (short for bot network) is a network of hijacked computers and devices infected with bot malware and remotely controlled by a hacker.
Cloud    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, managed, backed up and made available to users over a network.
Cyber crime    Is a criminal activity that either targets or uses a computer, a computer network or a networked device.
Cyber security    Cyber security is the practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks.
Data driven    Is a way of making decisions based on the analysis and interpretation of information. It is a methodology that allows companies to make better strategic decisions based on real data obtained from the different sources of data and information that the company manages.
IT Security    Is the protection of information and especially the processing of information. IT security is intended to prevent the manipulation of data and systems by unauthorized third parties.
Malware    Malware is intrusive software that is designed to damage and destroy computers and computer systems. Malware is a contraction for “malicious software.
Network    The connection of at least two computer systems, either by a cable or a wireless connection. The simplest network is a combination of two computers connected by a cable.
Omnichannel    The term "omnichannel" refers to the use of several brand channels at the same time. For example, a customer may consult the product page of an item on their phone while in the store, at the point of sale.
“Service desk”    Is a multifunctional support that incorporates from technical to commercial services. Its functions serve to provide support to customers and organize internal processes of the company (support demands generated within organizations).
Software    Are computer programs that make it possible to perform specific tasks within a computer. For example, operating systems, applications, web browsers, games or programs.
Trend    A general development or change in a situation or in the way that people are behaving. For example, consumer/industry/market trends Goods on the Retail Price Index have to be updated to accurately represent consumer trends.